Nokia opens door to wonderland?
Ovi (en: door) provided something that I thought was never possible: I was stunned by a fr**ing Nokia production! There doesn’t seem to be much stuff out yet, but the intro looked ‘soulful’ and the promise was interesting—even grand, perhaps. Nokia hasn’t really provided much of either ever before, but especially the attitude has always been visibly missing. Phones have been allright, but all the ‘interestingness’ has been carefully filtered out. Especially their software has been less glamorous.
It almosts seems like Nokia had grown up and might be ready to put themselves ‘in the line of wire’. Of course, getting into content business is a fine business opportunity for them, but still, a street-credible service just might indicate that there’s some genuinely fresh thinking going on in there. (I mean, there’s tons of stuff being explored internally, but they don’t dare publish anything.) Also, the name selection, as it implies that they’re comfortable with their roots, tells something about maturity.
I hope I’m not overreacting. We’ll see how this starts to fold out.
Congrats to Nokia. Nice intro. Be brave! Or—C’mon, speak! Risk it!